Result The final result is a quirky and decidedly European sans serif typeface, crisp and sometimes spiky. A distinctive look for the numerals was also of prime importance, and a Cyrillic character set complements the standard Latin alphabet in all fonts.Īpproach We needed to create a bespoke type design that complemented the existing identity so we began by playing with several possibilities and questioning sans serif, serif and brushstroke styles, drawing type into context and over the top of other brand imagery. The final result is a quirky and decidedly European sans serif typeface, crisp and sometimes spiky. We kept returning to the football logo and explored the angles on the points of the stars to see if we could incorporate them into the letterforms. We needed to create a bespoke type design that complemented the existing identity so we began by playing with several possibilities and questioning sans serif, serif and brushstroke styles, drawing type into context and over the top of other brand imagery.
The new typeface was intended to be used throughout all Champions League brand communications from publishing, exhibitions, conferences and onscreen tournament and match infographics. The challenge for us was to maintain and carry over this prestige into a typographic personality whilst subtly modernising and injecting energy into the brand.
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